IDC Market Note: When Behavior Speaks Louder Than Content Read the Market Note

Solution

Narrative Attack Detection for Chief Executives

AI Uniti monitors the coordinated campaigns and synthetic media that target chief executives personally, giving you early warning and evidence you can act on rather than a clipping service.

The threat to the CEO

Most enterprise security spending protects the organisation. Very little of it protects the person at the top of it, and that is where a growing share of coordinated attacks now land.

The pattern is consistent. A campaign targets the executive rather than the company, because credibility is easier to damage than infrastructure and harder to restore. Synthetic audio and video have made fabrication cheap, and a convincing clip does not need to survive scrutiny to work. It needs to circulate for two days while the organisation decides whether it is real.

By the time it reaches the board, the useful window has usually closed. The question at that point is no longer whether to respond but how to explain the delay.

IDC has published a Market Note examining AI Uniti. Read the Market Note.

What you get

01

The executive treated as an attack surface

Your name, likeness and public statements are monitored with the same seriousness as the corporate brand, because that is where the campaign is aimed.

02

Synthetic media detection in the same investigation

Image, audio and video are assessed alongside the coordination evidence, so you learn whether a clip is fabricated and whether its spread was organic in the same place.

03

Warning while the window is still open

Signal detects the coordination pattern upstream, typically 6 to 12 hours before the volume becomes visible. That is the difference between deciding and reacting.

04

Evidence that supports action

Platform takedowns, legal referrals and regulatory notifications all require showing coordination rather than asserting it. The evidence chain is built for that purpose.

Frequently Asked Questions

Isn't this the communications team's job?

They own the response, and they will do it better with evidence about who is coordinating. The detection question is separate from the messaging question.

What actually happens when something is found?

You get the coordination evidence, the authenticity assessment of any associated media, and a briefing pack you can take to legal, to the platforms or to the board.

Does monitoring executives raise privacy concerns?

We analyse public activity about you on public platforms. There is no access to private accounts, private messages or personal devices.

How quickly would we know?

The upstream detection window is typically 6 to 12 hours ahead of the volume spike, which is when the coordination is visible but the campaign is not yet loud.

Get in touch to learn how AI Uniti detects coordinated campaigns and synthetic media targeting you personally, while the response window is still open.