01
Early warning of brand attacks
Coordinated brand attacks, astroturfed boycotts and executive-targeting campaigns surfaced before they reach mainstream channels.
Solution
Narrative Risk for CMOs and CCOs
For a CMO or Chief Communications Officer, narrative risk is the threat that a coordinated campaign manufactures outrage, boycotts or distrust against your brand, and that you respond to it as though it were genuine customer sentiment.
The problem with sentiment tools
Social listening tells you that sentiment has turned negative and that volume is rising. What it cannot tell you is whether that shift is organic or manufactured. A coordinated boycott engineered by a few hundred accounts can look, on a sentiment dashboard, exactly like a genuine consumer backlash. Responding publicly to a manufactured narrative as if it were real often pours fuel on it.
What CMOs and CCOs need
Signal by AI Uniti is built for this distinction. It detects coordinated brand attacks across platforms 6 to 12 hours before conventional monitoring, scoring how accounts behave rather than just what they post. The verdict is deterministic, so you can show colleagues, legal and the board that an attack is manufactured rather than simply asserting it. With that evidence, you can choose the right response: engage genuine concerns, or expose and contain manufactured ones.
What you get
02
Real vs manufactured
A clear distinction between organic sentiment and manufactured coordination, so response effort goes to the right place.
03
Cross-platform coverage
Coordination caught even when campaigns are deliberately split across X, Bluesky, Mastodon, RSS and YouTube.
04
Deterministic evidence
Evidence of narrative risk to support corrections, platform actions and internal alignment with colleagues, legal and the board.
Frequently Asked Questions
How do I know if a brand backlash is real or coordinated?
Behavioural analysis distinguishes them. Genuine backlash is messy and organic. Coordinated attacks show synchronised timing, amplifier-account characteristics and cross-platform patterns.
Why is responding to a coordinated attack as if it were real a problem?
Public response can amplify a fringe narrative, giving it the reach it was engineered to gain. Knowing it is coordinated lets you choose containment instead.
How early can a coordinated brand attack be detected?
Typically 6 to 12 hours before volume-based monitoring, because behavioural signals appear at the seeding and amplification stages.