Narrative threat intelligence
Definitional guides and honest comparisons on coordinated narrative manipulation and how behavioural detection catches it early.
Pillar guides
Deepfake + Behavioural Detection: Why It Protects You
Deepfake detection alone misses the coordination; behaviour alone misses the fake. Why AI Uniti now pairs both, and why it is powerful for customers.
Pillar · AstroturfingWhat Is Astroturfing? Definition & Examples
Astroturfing is coordinated activity disguised as spontaneous grassroots public opinion to manufacture false consensus. Definition, examples, and how it is detected behaviourally.
Pillar · Bot networkWhat Is a Bot Network? How Coordinated Bots Work
A bot network is a coordinated group of automated accounts controlled by one operator to amplify messages and manufacture credibility at scale. How they work and how to detect them.
Pillar · BTIWhat Is Behavioural Threat Intelligence?
Behavioural threat intelligence detects coordinated manipulation by analysing account behaviour patterns rather than content, delivering language-agnostic, manipulation-resistant detection.
Pillar · CIBWhat Is Coordinated Inauthentic Behaviour (CIB)?
Coordinated inauthentic behaviour is organised networks of disguised accounts manipulating public conversation through deceptive synchronised activity rather than authentic engagement.
Pillar · Deepfake detectionHow Deepfake Detection Works: Detecting AI-Generated Media
Deepfake detection uses AI to find the traces generative models leave behind in audio, images and video. Learn how detection models are trained and how they score authenticity.
Pillar · Deepfake detectionWhat Is a Deepfake? Synthetic Media and AI Impersonation Explained
A deepfake is AI-generated or AI-manipulated audio, video or imagery made to pass as real. Learn how deepfakes are made, why they are hard to spot, and how they are detected.
Pillar · Narrative attackWhat Is a Narrative Attack? Definition, Examples and Detection
A narrative attack is a coordinated campaign using true, false, or misleading information to damage an organisation's reputation, share price, customer trust, or regulatory standing.
Pillar · Narrative riskThe Cost of a Coordinated Narrative Attack
Coordinated narrative attacks have erased billions in market value in a single day. The cost of the 6-to-12-hour detection gap, and how to close it.
Pillar · Narrative riskWhat Is Narrative Risk? Definition, Examples and How to Manage It
Narrative risk is the exposure an organisation carries when a story about it spreads and damages its value. Definition, examples, ownership and how to manage it.
Pillar · Pump-and-dumpWhat Is a Pump-and-Dump (and Ramp-and-Dump)?
Pump-and-dump schemes involve coordinated actors inflating asset prices through hype before selling at peak, leaving retail investors with losses. How to detect them early.
Comparisons
Behavioural Intelligence vs Social Listening
Social listening measures what is said. Behavioural intelligence detects who is coordinating, and now flags deepfakes social tools miss.
ComparisonBlackbird.AI Alternative: Behaviour + Deepfake
A Blackbird.AI alternative: behaviour-first, deterministic and automated, now paired with deepfake content-authenticity signals and a response layer.
ComparisonCyabra Alternative: Behavioural + Deepfake Detection
A Cyabra alternative: behaviour-first and cross-platform, now pairing coordination detection with deepfake content-authenticity signals.
ComparisonGraphika Alternative: Continuous Behavioural Detection
A Graphika alternative: continuous, automated behavioural detection with deterministic verdicts, versus analyst-led network mapping and investigations.
ComparisonLogically Alternative: Behavioural Detection vs Fact-Checking
A Logically alternative: behaviour-first, automated coordination detection versus fact-checking and claim verification. When each fits, side by side.
ComparisonNarrative Attack vs Disinformation: The Key Difference
Narrative attack vs disinformation: why coordination, not content, is the real threat, why fact-checking cannot stop it, and where deepfakes fit.
ComparisonNarrative Risk vs Brand Risk: How They Differ and Who Owns Each
Narrative risk vs brand risk comes down to source and speed. Brand risk is slow erosion of perception; narrative risk is the acute danger a coordinated story moves markets in hours.
Latest articles
State of Narrative Attack: July 2026 Report
The July 2026 state of coordinated narrative attacks: AI-industrialised operations, LLM grooming, market manipulation and what enterprises must do now.
Editorial · Identity fraudSynthetic Identity Fraud: Why It Passes KYC
Synthetic identity fraud is the fastest-growing financial crime. Why document and liveness KYC miss it, and how behavioural detection catches the network.
Insight · Behavioural detectionBehavioural, Not Content: Why Content-Based Disinformation Detection Is Collapsing
Generative AI is breaking content-based disinformation detection. Behavioural detection - reading how accounts act, not what they post - is the durable alternative.
Insight · Bot-to-human spectrumThe Bot-to-Human Spectrum: Beyond Binary Bot Detection
The bot-to-human spectrum places an account on a continuum from clearly automated to clearly human. Why binary bot detection fails, and how to read a spectrum score.
Insight · Calibrated confidenceCalibrated Confidence: Why a Bot Detector Should Tell You When It Doesn't Know
A bot detector should report how much it knows and abstain when evidence is thin. Calibrated confidence, coverage and the bot-to-human spectrum, explained.
Analysis · Narrative threat intelligenceMeasuring coordinated political amplification: what the data shows
We measured roughly 198,000 public posts to test whether a recent political amplification surge is coordinated. Here is what the behavioural data shows.
Insight · Coordination scoringHow Coordination Scoring Works: Detecting Coordinated Narrative Attacks
Coordination scoring detects coordinated narrative attacks through behavioural signals, not content. How Signal by AI Uniti finds campaigns 6 to 12 hours early.
Insight · Explainable detectionExplainable Verdicts: Why Narrative Risk Detection Must Show Its Working
Black-box confidence scores fail boards, regulators and courts. Why Signal by AI Uniti produces deterministic, explainable verdicts with full behavioural evidence chains.
Board riskDisinformation Is a Meta-Risk to Every Decision
When you can't trust what's true, you can't decide anything. Gartner's Dave Aron on disinformation as a meta-risk, a $1 trillion problem, 1% of global GDP.
Disinformation securityDisinformation Security Isn't Cybersecurity
Perfect cyber security won't stop a coordinated narrative attack. Gartner's Dave Aron on why disinformation security is a separate discipline.
PerspectiveEvery Leader Should Be a Student of Propaganda
Gartner's Dave Aron advises every leader to study propaganda. From Rome to deepfakes, the techniques are ancient, the speed is new. Here's why it matters.
PlaybookThe 90-Day Disinformation Preparedness Plan
Gartner's Dave Aron on what to do about disinformation in 90 days: stand up a trust council, ground critical content, monitor, and pre-bunk.
Threat actorDisinformation Is an Industry, Not a Troll
Coordinated disinformation is a professional industry run through shell companies. Gartner's Dave Aron on the threat behind the campaigns, and the market forming to fight it.
Threat landscapeThe Accelerants Making Disinformation Unstoppable
Deepfakes, agentic AI, mass-customised narratives. Gartner's Dave Aron on the forces multiplying disinformation, and why content defences lose.
Threat taxonomyEpisodic vs Industrial Disinformation
A $200M deepfake video call vs a slow market narrative. Gartner's Dave Aron on the two kinds of disinformation attack, and the one you miss.
TrustOps governanceWho Owns Disinformation? Build a Trust Council
Disinformation falls between the cracks. Gartner's Dave Aron argues the first step is a cross-functional trust council, not a new C-suite officer.
Insight · Disinformation securityDisinformation Security Is Now Enterprise Risk
Gartner says 50% of enterprises will invest in disinformation security by 2027. Inside the rise of narrative threat intelligence, and how to act.
Insight · Social listeningWhy Traditional Social Listening Misses 93% of Coordinated Attacks
Volume and sentiment monitoring were built for a different era. Here is why they consistently fail to detect the coordinated campaigns that cause the most damage to enterprise brands.
Insight · Narrative riskThe Three Layers of Enterprise Narrative Risk: Detection, Intelligence, and Response
Most organisations have invested in only one layer of narrative risk management. The organisations that weather coordinated attacks effectively have all three. Here is how the layers work and why gaps between them are where the damage happens.
Insight · Sport narrative attacksEven Sport Isn't Safe: 1,100 Coordinated Attacks at the 2026 Monaco GP
AI Uniti monitored the 2026 Formula 1 Monaco Grand Prix across seven platforms. We identified more than 1,100 bot-driven abusive comments, coordinated attacks targeting Kimi Antonelli, narrative interference against major sponsors, and a layer of scams baiting fans. If Formula 1 isn't safe, very little is.
Insight · TrustOpsBuilding TrustOps for the AI Era: A Conversation with Gartner's Dave Aron
A conversation with Gartner analyst Dave Aron on TrustOps, the AI era, and what enterprise leaders need to build into their operations to detect coordinated narrative manipulation.
Insight · TrustOpsTrustOps Has Four Tenets. The Fifth Is Replay.
TrustOps as defined by Gartner has four operational tenets. Behavioural intelligence adds a fifth: Replay. Why deterministic replay of detection is the missing capability.
Insight · Event monitoringThe World Cup Hasn't Started Yet. Our Monitoring Has.
AI Uniti has been preparing for the 2026 FIFA World Cup since February. Four months of behavioural baselining, narrative cluster preparation, and sponsor mapping across more than four thousand accounts in twelve languages. The agentic AI layer that powers Unite is what makes monitoring an event this large actually possible. Here is how the setup works, and why starting earlier matters more than building faster.
Insight · Bot detectionBot Detection vs Coordinated Inauthentic Behaviour: What is the Difference and Why Does It Matter?
Many enterprises conflate bot detection with detecting coordinated manipulation. They are related but distinct problems. Understanding the difference determines whether your defences actually protect you.
Insight · APAC narrative securityWhy APAC Enterprises Need a Local Narrative Security Partner, Not a US Reseller
The vendors that defined narrative security are US-headquartered, US-government-oriented, and enterprise-only. APAC organisations face a genuine gap in capability, data sovereignty, and procurement fit. Here is why it matters and what to look for.
Insight · Retail brand crisisThe Black Friday Warning: How Behavioural Intelligence Stopped a Retail Brand Crisis
A coordinated campaign targeting a major retailer during Black Friday week was detected 9 hours before it went viral. Here is what that early warning made possible.
Insight · ASX governanceNarrative Risk and the ASX-Listed Company: What Boards Need to Know in 2026
Coordinated narrative campaigns targeting ASX-listed companies are increasing in frequency and sophistication. Board-level awareness of narrative risk is now a governance responsibility, not just a communications function.
Insight · Behavioural trust infrastructureWhat Is Behavioural Trust Infrastructure? The Category Gartner Predicts Will Hit $30 Billion by 2028
A new category has emerged at the intersection of enterprise security and information integrity. Gartner says it will be a $30 billion market by 2028. Here is what behavioural trust infrastructure is, why it matters, and why APAC organisations cannot afford to wait.
Insight · AI governanceThe CISO Guide to Governing Enterprise AI Agents in 2026
Agentic AI has outpaced enterprise governance. A CISO guide to agent identities, data classification, retrieval-layer enforcement and runtime monitoring.
Insight · AI riskWhy Prompt Injection Is Not the Biggest Risk in Your AI Stack
Prompt injection gets the most attention, but the harder risk is what your AI agent can reach. Data over-retrieval, context accumulation and the access layer.
Insight · AI-generated contentHow AI-Generated Content is Making Coordinated Manipulation Harder to Detect and What to Do About It
Generative AI has dramatically lowered the cost and raised the quality of coordinated influence operations. The detection approaches that worked in 2022 are no longer sufficient in 2026.
Insight · LLM guardrailsLLM Guardrails: What They Cover and What They Leave Exposed
LLM guardrails secure prompts and outputs, but leave the access boundary exposed. Why agentic AI needs retrieval-layer access governance alongside guardrails.
Insight · LLM securityThe Access Layer Your LLM Security Stack Is Missing
Guardrails inspect prompts and outputs, but the real 2026 risk is what your LLM can see. Why agentic AI needs access governance at the retrieval layer.