Stop deepfake impersonation in high-stakes meetings
In short. AI-generated video and voice can now impersonate a participant in a live meeting. AI Uniti is extending its synthetic-media detection into video meetings - if this is a live risk for you, talk to us.
The video call has become a trusted room. We approve payments, run due diligence, interview candidates and brief boards over video, on the assumption that the faces on screen are who they appear to be. AI-generated video and voice have made that assumption unsafe.
The most widely-reported example: an engineering firm, Arup, lost about US$25 million after a finance worker was deceived by AI-generated video and voice impersonating the company’s CFO and colleagues on a video call.
The scale of the risk
- US$25 million - transferred after a deepfake video call impersonated a company’s CFO (widely reported, Arup).
- 75% - of organisations experienced at least one deepfake-related incident in the past 12 months (Ironscales).
- 27% - of cyberattacks targeting executives involved deepfakes (GetApp).
Where the risk shows up
Hiring and interview fraud. AI-generated candidates pass remote interviews to gain access to systems, data or payroll.
Executive impersonation. A synthetic version of a leader joins a call to authorise a payment, approve a decision or extract sensitive information.
Sensitive meetings. Financial reviews, due diligence, investigations and board sessions are high-value targets, precisely because a single manipulated participant can change an outcome.
How AI Uniti can help
AI Uniti’s content-authenticity detection already identifies AI-generated video and imagery. Bringing that detection into live video meetings is an area we are actively extending into. Our models read the media itself for the traces generative models leave behind, so detection does not depend on provenance metadata or watermarks.
If deepfake impersonation in meetings is a live risk for your organisation, talk to us. We will scope how we can help.
Frequently Asked Questions
Can a deepfake really impersonate someone in a live video call?
Yes. AI-generated video and cloned voice can now present as a specific person in a meeting convincingly enough to deceive colleagues, as the widely-reported Arup incident showed, where a finance worker transferred about US$25 million after a video call with an AI-generated CFO and colleagues.
Does AI Uniti detect deepfakes in meetings today?
AI Uniti's content-authenticity detection already identifies AI-generated video and audio on submitted and collected media. Bringing that into live video meetings is an area we are actively extending into. If meeting impersonation is a live risk for you, talk to us.
Who is most exposed?
Any organisation whose high-value decisions happen over video: finance approvals, due diligence, investigations, board and investor meetings, and remote hiring. These are exactly the settings an impersonator targets.