IDC Market Note: When Behavior Speaks Louder Than Content Read the Market Note

Research

Coordinated Attack Detection Series

Three volumes backed by research on the threats organisations cannot see, and the behavioural intelligence frameworks that make them visible.

Quarterly Report

State of Narrative Attack: July 2026

The first edition of the quarterly report on the global narrative-attack landscape. The EEAS counted 540 foreign information manipulation incidents with AI-assisted tactics up 259 percent; bots passed 53 percent of web traffic; 58 percent of organisations report narrative-attack impacts while only 18 percent are confident they can detect one. Five structural shifts, an Australia and Asia-Pacific spotlight, and the regulatory turn now in force.

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Volume I

Cost of a Coordinated Narrative

Nine coordinated narrative attacks. $550 billion in eliminated value. Zero detected in time. Nine recent cases monetised - Silicon Valley Bank, Credit Suisse, Eli Lilly and six others - with the 6 to 12 hour behavioural detection lead time traditional monitoring missed in every case.

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Volume II

The Silent War

Why coordinated attacks are the greatest undetected risk facing your organisation. In 2024 the World Economic Forum named misinformation the #1 short-term global risk. 93% of organisations monitor what is said about them; fewer than 7% can detect the coordination behind it before it is too late.

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Volume III

The Compounding Cost of Inaction

Why detecting coordinated attacks early is the highest-ROI decision in your risk budget. Disinformation incidents produce an estimated $78 billion in annual global losses; the average social-media-related cyberattack costs $4.6 million in recovery before reputational damage.

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Flagship framework

The Hidden Layer of Narrative Risk

The foundational research grounding AI Uniti detection methodology - proprietary analysis of 793,000 videos, the 6 to 12 hour detection gap, SEC enforcement case studies exceeding $100M, and the behavioural intelligence framework for enterprise narrative risk teams.

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