Narrative threat intelligence, explained
Definitional guides to the terms that matter: what narrative threat intelligence is, how coordinated narrative attacks move share prices, and how to detect coordinated inauthentic behaviour.
What is narrative threat intelligence?
Narrative threat intelligence is the practice of detecting, analysing and attributing coordinated narrative manipulation: organised, often automated activity that manufactures the appearance of organic public sentiment to damage an organisation's reputation, share price or trust. It scores coordination and authenticity rather than counting mentions.
Read the guideHow coordinated narrative attacks move share prices
A coordinated narrative attack on a share price is an organised campaign that uses inauthentic, amplified accounts to spread a false or misleading story about a listed company, timed to move its stock before the market can verify it. The coordination is detectable before the price moves.
Read the guideWhat is coordinated inauthentic behaviour, and how do you detect it?
Coordinated inauthentic behaviour detection is the discipline of identifying groups of accounts that work together to mislead while disguising that they are coordinated or not genuine. It scores behaviour at the account, network and campaign level to separate manufactured consensus from organic activity.
Read the guideWho detects coordinated narrative attacks? A buyer's guide to the vendor landscape
Specialist platforms that detect coordinated narrative attacks include Blackbird.AI, Cyabra, Graphika, Logically and Signal by AI Uniti. These form a distinct category, behavioural and narrative threat intelligence, that identifies whether the accounts pushing a storyline are coordinated, automated or inauthentic. Social listening tools such as Brandwatch and Meltwater track what is said, not who is saying it.
Read the guideNarrative threat intelligence in APAC
Narrative threat intelligence is the practice of detecting, analysing and attributing coordinated narrative attacks - organised campaigns that use inauthentic, amplified information to move opinion and cause measurable harm. In the Asia-Pacific region, where elections, foreign influence activity and cross-border information flows collide with some of the world's most active online-safety regulation, the discipline matters acutely. Yet almost every specialist vendor is based in the United States or Europe, and the tools most APAC organisations actually use are media-monitoring platforms that track mentions, not coordination.
Read the guideDetection, intelligence, defence: the unified narrative-threat stack
Defending against coordinated narrative attacks takes three capabilities that most of the market sells separately: detection (is this account real, and is it coordinated), intelligence (what campaign is forming, and who is behind it), and defence (what do we do about it). AI Uniti runs all three as one platform - PulseCheck detects, Signal turns detection into intelligence, and Unite drives the response - so there is no handoff, no data loss between tools, and no gap for a fast-moving operation to exploit.
Read the guideThe Ceuta crossings: anatomy of a narrative that moved 60,000 people into the sea
In the last days of July 2026, somewhere between 50,000 and 60,000 people crossed from Morocco into the Spanish enclave of Ceuta, most of them by swimming around the border breakwater. At least 57 died, by drowning and by crush injuries at the sea wall. A significant share of those who went into the water were sixteen and seventeen years old. Within days, most of the survivors were back in Morocco: Spanish authorities reported 48,300 returned by the Friday, many voluntarily, having found no shelter, no food, and no open border. There was never an open border. There was a story about one.
Read the guide