Get 6 to 12 hours of early warning before a narrative crisis
In short. Signal by AI Uniti provides 6 to 12 hours of early warning before a coordinated narrative reaches mainstream attention, detecting the coordination as it forms. That lead time turns a reactive scramble into a planned, on-message response.
In a narrative crisis, time is the asset you never get back. By the time a story trends and conventional monitoring confirms it is coordinated, the organisation is already on the back foot, responding to something the public has already seen and formed a view on.
Signal detects the coordination earlier by analysing behaviour rather than waiting for volume. It watches for the synchronised, cross-platform activity that signals an engineered campaign and alerts you while there is still time to act, typically 6 to 12 hours before conventional monitoring confirms coordination. Coordination is visible in timing and account patterns well before a story accumulates the volume that sentiment tools rely on.
That window lets communications prepare holding statements, align executives, and decide whether to engage a narrative or starve it of oxygen, all before it breaks. Used continuously, Signal shifts crisis management from reactive to anticipatory, which is where reputations are actually protected.
Frequently Asked Questions
How much warning does Signal give?
Typically 6 to 12 hours before conventional monitoring detects coordination.
Why is behaviour faster than sentiment?
Because coordination shows up in timing and account patterns before a story accumulates the volume that sentiment tools need to flag it.