Narrative threat intelligence
Definitional guides and honest comparisons on coordinated narrative manipulation and how behavioural detection catches it early.
Pillar guides
What Is Astroturfing? Definition & Examples
Astroturfing is coordinated activity disguised as spontaneous grassroots public opinion to manufacture false consensus. Definition, examples, and how it is detected behaviourally.
Pillar · Bot networkWhat Is a Bot Network? How Coordinated Bots Work
A bot network is a coordinated group of automated accounts controlled by one operator to amplify messages and manufacture credibility at scale. How they work and how to detect them.
Pillar · BTIWhat Is Behavioural Threat Intelligence?
Behavioural threat intelligence detects coordinated manipulation by analysing account behaviour patterns rather than content, delivering language-agnostic, manipulation-resistant detection.
Pillar · CIBWhat Is Coordinated Inauthentic Behaviour (CIB)?
Coordinated inauthentic behaviour is organised networks of disguised accounts manipulating public conversation through deceptive synchronised activity rather than authentic engagement.
Pillar · Narrative attackWhat Is a Narrative Attack? Definition, Examples and Detection
A narrative attack is a coordinated campaign using true, false, or misleading information to damage an organisation's reputation, share price, customer trust, or regulatory standing.
Pillar · Narrative riskWhat Is Narrative Risk? Definition, Examples and How to Manage It
Narrative risk is the exposure an organisation carries when a story about it spreads and damages its value. Definition, examples, ownership and how to manage it.
Pillar · Pump-and-dumpWhat Is a Pump-and-Dump (and Ramp-and-Dump)?
Pump-and-dump schemes involve coordinated actors inflating asset prices through hype before selling at peak, leaving retail investors with losses. How to detect them early.
Comparisons
Behavioural Intelligence vs Social Listening
Behavioural intelligence and social listening serve different purposes: social listening measures sentiment about your brand; behavioural intelligence detects coordinated inauthentic activity.
ComparisonBlackbird.AI Alternative: A Behavioural Approach to Narrative Threats
AI Uniti presents a behaviour-focused alternative to Blackbird.AI's content-driven approach for detecting narrative threats and coordinated inauthentic activity.
ComparisonCyabra Alternative: A Behavioural, Cross-Platform Approach
AI Uniti offers a behaviour-first, cross-platform alternative to Cyabra for detecting coordinated inauthentic activity and disinformation with deterministic evidence.
ComparisonNarrative Attack vs Disinformation: The Key Difference
Narrative attacks involve coordinated amplification by inauthentic networks, while disinformation merely describes false content. Coordination matters more than content itself.
ComparisonNarrative Risk vs Brand Risk: How They Differ and Who Owns Each
Narrative risk vs brand risk comes down to source and speed. Brand risk is slow erosion of perception; narrative risk is the acute danger a coordinated story moves markets in hours.
Latest articles
Why Traditional Social Listening Misses 93% of Coordinated Attacks
Volume and sentiment monitoring were built for a different era. Here is why they consistently fail to detect the coordinated campaigns that cause the most damage to enterprise brands.
Insight · Narrative riskThe Three Layers of Enterprise Narrative Risk: Detection, Intelligence, and Response
Most organisations have invested in only one layer of narrative risk management. The organisations that weather coordinated attacks effectively have all three. Here is how the layers work and why gaps between them are where the damage happens.
Insight · Sport narrative attacksEven Sport Isn't Safe: 1,100 Coordinated Attacks at the 2026 Monaco GP
AI Uniti monitored the 2026 Formula 1 Monaco Grand Prix across seven platforms. We identified more than 1,100 bot-driven abusive comments, coordinated attacks targeting Kimi Antonelli, narrative interference against major sponsors, and a layer of scams baiting fans. If Formula 1 isn't safe, very little is.
Insight · TrustOpsBuilding TrustOps for the AI Era: A Conversation with Gartner's Dave Aron
A conversation with Gartner analyst Dave Aron on TrustOps, the AI era, and what enterprise leaders need to build into their operations to detect coordinated narrative manipulation.
Insight · TrustOpsTrustOps Has Four Tenets. The Fifth Is Replay.
TrustOps as defined by Gartner has four operational tenets. Behavioural intelligence adds a fifth: Replay. Why deterministic replay of detection is the missing capability.
Insight · Event monitoringThe World Cup Hasn't Started Yet. Our Monitoring Has.
AI Uniti has been preparing for the 2026 FIFA World Cup since February. Four months of behavioural baselining, narrative cluster preparation, and sponsor mapping across more than four thousand accounts in twelve languages. The agentic AI layer that powers Unite is what makes monitoring an event this large actually possible. Here is how the setup works, and why starting earlier matters more than building faster.
Insight · Bot detectionBot Detection vs Coordinated Inauthentic Behaviour: What is the Difference and Why Does It Matter?
Many enterprises conflate bot detection with detecting coordinated manipulation. They are related but distinct problems. Understanding the difference determines whether your defences actually protect you.
Insight · APAC narrative securityWhy APAC Enterprises Need a Local Narrative Security Partner, Not a US Reseller
The vendors that defined narrative security are US-headquartered, US-government-oriented, and enterprise-only. APAC organisations face a genuine gap in capability, data sovereignty, and procurement fit. Here is why it matters and what to look for.
Insight · Retail brand crisisThe Black Friday Warning: How Behavioural Intelligence Stopped a Retail Brand Crisis
A coordinated campaign targeting a major retailer during Black Friday week was detected 9 hours before it went viral. Here is what that early warning made possible.
Insight · ASX governanceNarrative Risk and the ASX-Listed Company: What Boards Need to Know in 2026
Coordinated narrative campaigns targeting ASX-listed companies are increasing in frequency and sophistication. Board-level awareness of narrative risk is now a governance responsibility, not just a communications function.
Insight · Behavioural trust infrastructureWhat Is Behavioural Trust Infrastructure? The Category Gartner Predicts Will Hit $30 Billion by 2028
A new category has emerged at the intersection of enterprise security and information integrity. Gartner says it will be a $30 billion market by 2028. Here is what behavioural trust infrastructure is, why it matters, and why APAC organisations cannot afford to wait.
Insight · AI governanceThe CISO Guide to Governing Enterprise AI Agents in 2026
Agentic AI has outpaced enterprise governance. A CISO guide to agent identities, data classification, retrieval-layer enforcement and runtime monitoring.
Insight · AI riskWhy Prompt Injection Is Not the Biggest Risk in Your AI Stack
Prompt injection gets the most attention, but the harder risk is what your AI agent can reach. Data over-retrieval, context accumulation and the access layer.
Insight · AI-generated contentHow AI-Generated Content is Making Coordinated Manipulation Harder to Detect and What to Do About It
Generative AI has dramatically lowered the cost and raised the quality of coordinated influence operations. The detection approaches that worked in 2022 are no longer sufficient in 2026.
Insight · LLM guardrailsLLM Guardrails: What They Cover and What They Leave Exposed
LLM guardrails secure prompts and outputs, but leave the access boundary exposed. Why agentic AI needs retrieval-layer access governance alongside guardrails.
Insight · LLM securityThe Access Layer Your LLM Security Stack Is Missing
Guardrails inspect prompts and outputs, but the real 2026 risk is what your LLM can see. Why agentic AI needs access governance at the retrieval layer.